The Big Promise
Master the knowledge, skills, and tools to create a personalized, sustainable, healthy lifestyle for you and your dog—no more confusion, conflicting advice, or reliance on others.
APEX empowers you to intuitively build a healthy, toxin-free, and holistic way of living that addresses chronic conditions, enhances physical and mental well-being, and helps you achieve your fitness goals.
I’ll be there to guide you every step of the way, and by the end, you’ll become your own best health advocate, equipped to thrive independently with clarity, confidence, and purpose.
What's Included
30-Day 1 On 1 Support:
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Weekly personalized guidance sessions.
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Continuous email and direct message support so you never feel alone.
Personalized Guidance And A 90-Day Blueprint For How To:
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Reset your health, tap into your intuition, and build a unique and sustainable way of eating that is optimal for YOU.
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Design a sustainable lifestyle that simplifies grocery shopping, food prep, and exercise.
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Create a non-toxic environment that you can thrive in.
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Use traditional holistic, natural remedies to address chronic health conditions such as gut dysbiosis, autoimmune disorders, and MUCH more.
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Build lifelong healthy habits.
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BONUS #1: For dog owners - simplify grocery shopping with a diet you can share with your dog and create a lifestyle that allows you both to thrive.
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BONUS #2: For dog owners - simple and effective exercise routines that you can do with your dog to burn fat, build strength, and increase longevity.
Lifetime Access To Exclusive Resources:
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Step-by-step guides to simplify implementation and ensure sustainable results.
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Holistic remedies, non-toxic living, food sourcing, budgeting tips, logs, trackers, exercise routines, and even pet health optimization for dogs.
You'll receive personalized guidance that empowers you to reach your unique dream outcome.
You Can:
Keep wading through mountains of conflicting and confusing health advice.
Keep wasting time and money on cookie-cutter advice and temporary results.
Keep counting calories and restricting yourself.
Continue to focus on treatments instead of the root cause.
Continue to struggle with persistent health issues, weight challenges, and a loss of purpose.
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Your Transformation Roadmap
You Are Here:
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Confused, overwhelmed, and stuck in unhealthy patterns; dealing with chronic health issues
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Relying on others for advice and getting temporary results.
Where You’ll Be in as Little as 90 Days:
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Confident, empowered, and thriving with a personalized, sustainable lifestyle; free from reliance on others
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Enjoying improved health, focus, and purpose.
Why APEX Is Different
Clarity and Simplicity
A step-by-step, easy-to-follow, guided process that eliminates confusion.
Personalized Guidance
Tailored to your unique needs.
Includes your Pet
Dog owners receive special bonuses for pet health and lifestyle optimization.
Holistic Approach
Addressing both physical and mental well-being with natural solutions.
Lifetime Value
This is the last program you’ll ever need to achieve a lasting transformation.
Hi! I'm Jacob, and I've Walked a Mile In Your Shoes
I was the poster child for the perfect American diet.
Growing up, my diet was “perfect”. My family followed the American Dietary Guidelines to a “T”, providing us three “balanced”, home-grown, home-cooked meals every single day. Back then it didn’t matter how much I ate; I simply could not gain weight.
As a teenager and into my early twenties I transitioned away from that, primarily due to college, and began eating what I could afford. With meals consisting of cereal, boxed dinners, ramen, sandwiches, and microwavable burritos doused in pints of Frank's Red Hot. Even then, I still could not gain weight.
At age 20, I started down a path that naturally led me to be more health conscious. I had started a career that I was passionate about. I was saving up to move out on my own, and ultimately decided I was tired of being skinny and weak, so I started weight training.
1993
2004
Bodybuilding empowered me and gave me confidence, purpose, and a glimpse of what is possible when we commit.
For the next 12 years I stuck with it. Training 5 or more days per week, often twice a day.
I learned a lot, and before long I was no longer the 145-pound skinny kid, I was now the 230-pound bodybuilder who everyone would come to for advice.
My diet was strict! Eating and snacking 7 to 9 times per day, only "clean" food, tracking everything I consumed down to the microgram. Brown & white rice, steel cut & rolled oats, sweet potatoes, eggs, milk, Greek yogurt, kefir, cottage cheese, chicken breast, occasional red meat (lean), salmon, cod, almonds, walnuts, asparagus, green beans, peas, carrots, broccoli, fruit, and leafy greens were staple foods.
I counted calories and ate a low fat diet, focusing on protein and carbs. On the weekends I would occasionally allow myself one or two cheat days where I would devour a couple large pizzas and some Oreos and ice cream. Those were welcome treats after being so strict with my diet and eating so “clean” and “healthy” for so long.
2016
In a single night, my entire world came crashing down.
In December 2017, a typical night in the gym quickly became the worst night of my life. That night was the end of the 230-pound bodybuilder version of myself that I had worked 12 years to achieve.
My heart entered supra-ventricular tachycardia and landed me in the hospital.
For the next 6 months, my health spiraled out of control.
I was in and out of doctor’s offices, hospitals, was referred to specialist after specialist, was prescribed numerous medications, had forked out tens of thousands of dollars of my own money. Within 6 months I had lost every ounce of muscle I had gained and reverted back to the 145-pound skinny-kid version of myself.
What started out as lightheadedness and a heart condition had quickly morphed into a vast spectrum of ailments including extreme anxiety and panic attacks, bouts of depression, small intestinal bacterial overgrowth, intestinal bleeding, constipation, bloating, candida overgrowth, parasitic infections, thrush, persistent yeast & fungal infections, histamine intolerance, new and unexplained allergies, autoimmune conditions, low libido, heartburn, leaky gut, severe muscle cramping, twitching, nutrient malabsorption, vitiligo, hypertension, magnesium & potassium deficiency, elevated liver enzymes, and rapid weight loss.
2017
No doctor could pinpoint the problem. No doctor fixed the problem.
My health continued to deteriorate and no amount of medication was going to stop it.
I was mentally and physically exhausted. I was tired of bleeding money, being treated like a pincushion, and being prescribed medications that were dangerous and only made my conditions worse.
So I stopped. I stopped going to the doctor, I came off all medications, and I took it upon myself to fix my problems.
I felt like I was going to die, and in that moment, I wanted to.
This is where my life changed forever.
2018
I had nothing to lose.
I spent the next 8 months researching. I learned every intimate detail I could about my ailments, what could be the root cause, and what natural treatment options were available.
I learned quickly that nearly everything I was experiencing could be attributed to diet and nutrition.
I had done a little research prior to this and had mentioned diet and nutrition to my doctors but they balked at the idea that these things could influence my health in such a way, and it was quickly dismissed.
I had done extensive research into magnesium and potassium therapy for the treatment of heart conditions. When I presented my research to my cardiologist I was told these things would have zero effect.
Instead, they wanted to do an ablation (burn the nerves in my heart) and install a pacemaker. I was terrified.
Armed with all the research and knowledge I'd accumulated, I began to feel empowered again. I realized that I might be able to regain control of my life, and I had nothing to lose.
The "healthy" stuff didn't work.
By April of 2019 I had tried nearly every diet out there. Vegetarian, whole food plant-based, raw whole food plant-based, fruitarian, extended fasting, low carb, paleo, whole food, Atkins, low FODMAP, and eventually, keto.
On keto, I was able to start weight training again and began gaining some weight back, however I still had severe issues with digestion (from all the fiber and plants that I learned are not the nutritional powerhouses we are led to believe).
I still had bloating, IBS, colitis, intestinal bleeding, histamine intolerance, allergies, heart palpitations, my nails were still brittle, and I was still underweight.
2019
A decision that would challenge my beliefs, defy conventional "nutrition norms", and completely change my life!
One day in mid-April of 2019, after waking up with severe pain and bloating, I decided to make a drastic change.
The one food that I knew I could tolerate with no ill side effects was meat. So that day I went to the grocery and bought a week’s worth of steaks. This would be my sole source of nutrition for the next week.
It was extreme and went against everything I had ever learned, but something magical happened. By the end of that week I began to notice drastic improvements in my health. In fact, I felt better than I had in over a year!
By the end of the month, I felt better than I had in 2 years.
After 6 months I felt better than I had in 3 years.
And by the end of that year, I felt better than I could even remember!
2020
I felt superhuman!
My mind was clear. My depression and anxiety faded away. I began training at a higher intensity than I ever had. I gained muscle but stayed lean. I only had to eat 1-2 meals per day instead of planning and prepping 7-9 per day! I felt satiated, nourished, and the desire to eat every two hours had vanished.
The most amazing thing? Every single ailment that had destroyed my life for the last year and a half faded into nothing, even my heart condition (with the help of magnesium & potassium therapy).
I was alive, I was healed, and I was thriving.
Everything I had known about health, nutrition, and what I believed was important was completely transformed. I knew my life would never be the same.
I have continued this lifestyle since 2019 and continued to learn and research about why this worked. I dug deeper into the benefits of a meat-based diet and the detriment that the standard American diet has had on the general population.
There seemed to be an endless list of people in my life struggling with symptoms of chronic illness. I began to see patterns, and something else started to appear. I started to notice that similar chronic conditions were becoming more prevalent in dogs as well.
I began to make correlations between humans and dogs, linking dozens of toxic ingredients and chemicals to both of our foods, and learned that this lifestyle could benefit dogs in a similar way.
After seeing so many of my friends and family members lose their livelihood to obesity, cancer, diabetes, and other “common” illnesses, and many others lose their beloved dogs to the same conditions, I decided to dedicate my life to sharing my story.
There is a reason I survived, and I believe that reason is so that I can share what I’ve learned to help others shatter the beliefs that keep us trapped, hopeless, confused, and dependent on others.
2022
2025
It's Time To Reach The APEX Of Health
This isn't just about transformation, this is about becoming the most optimal version of yourself and building a sustainable lifestyle that you can stick with for the rest of your life...
Through my experience and the knowledge I've gained, I was able to overcome:
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Supraventricular Tachycardia (Abnormal Heart Rhythm)
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Heart Palpitations
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Severe Anxiety & Panic Attacks
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Depression
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Brain Fog
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Obsessive and Compulsive Behaviors
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Addictive Tendencies
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Gut Permeability (Leaky Gut)
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Jock Itch/Fungal Infections
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Yeast Infections
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Gut Dysbiosis
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Intestinal Bleeding
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Candida Overgrowth
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Parasites
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Heavy Metal Toxicity
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Vitiligo
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Magnesium Deficiency
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Low Libido & Hormonal Problems
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Allergies
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Food Sensitivities
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Histamine Intolerance
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Unintentional Weight Loss
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Insulin Resistance
And I've helped countless others with:
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Blood Sugar Regulation
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Cravings
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MAST Cell Activation Syndrome
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Lyme Disease
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Losing Weight
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Gaining Weight
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Building Muscle
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Menopause
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Joint Pain
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Improved Sleep
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Improved Immune Function
Together, we will break the cycle of despair and unleash a version of yourself you didn’t even know existed.
The Old Way Of Creating A Healthier You Is Dead
The Old Way
Set A Goal
Start A Generic Diet
Restrict Food, Count Calories
Punish Yourself In The Gym
Treat, Don't Cure
Struggle To Stay Dedicated
Feel Tired & Overwhelmed
Fall Off The Wagon
Undo The Progress You Made
Start Over
The old way is short-sighted, confusing, unreliable, complicated, and isn’t sustainable.
It doesn’t provide you with the tools, knowledge, or resources required to see sustainable and consistent results because it doesn’t take into account the most important factor. YOU!
Starting a diet and trying to build a healthy and sustainable lifestyle while ignoring your unique circumstances and where you are in your health journey is a recipe for disaster.
You could try every diet out there, but without having a clear understanding of how your body responds to certain foods, you could be wasting a lot of time and doing more harm than good.
You might see some initial progress and you might even reach some of your goals, but staying dedicated takes a lot of effort.
The persistent issues you’ve been dealing with get better, but never fully resolve.
You find yourself craving more food and your energy starts to plummet.
You’re spending so much time in the gym but your progress begins to slow.
You start to feel drained and your dedication begins to falter. Some of your previous ailments start to reappear.
You justify falling back into old habits by telling yourself, it won’t hurt anything if I just slip up this one time. But that one time turns into many.
And before you know it, all that hard work has been undone and you’re starting back at square one.
Simply put, the old way works, but it never lasts.
You become a customer for life and a product of the system. It can leave you feeling defeated, lost, and hopeless.
It can cause you to give up and think “I’m just destined to be this way.”
The New Way Of Optimizing Your Health & Reinventing Yourself
The New Way
Identify Your Unique Situation
Baseline Your Health
Build A Non-Toxin Environment
Address Root Cause
The new way empowers you and puts you in control.
You are a unique individual with your own specific genetics, background, traits, and beliefs.
Your uniqueness is your superpower.
Everything about who you are, where you came from, and what makes you, you, is your key to finding all the answers and unlocking a sustainable, optimal lifestyle that will allow you to thrive.
You’ve taken the time to get to know yourself on a deeper level to find out what works best for you, as an individual.
And suddenly you’ve become your own health authority.
You finally feel empowered and in control, no longer at the mercy of outside influence, the people that never seem to have your best interests in mind, or the industries that keep you trapped and reliant.
Your mental and physical health has been optimized and the clarity you’ve gained has ignited your drive and ambition to go after the things you truly want.
You finally start to realize what it means to feel “good”.
This gives you the confidence to navigate life knowing that the only person you’ll ever need to rely on to live a freeing and sustainable life of purpose, intention, and great health, is yourself.
Knowing that if you ever get off track, you now hold all the knowledge, skills, and tools needed to get you right back on.
APEX is how you’ll get there.
Build A Sustainable Lifestyle
Identify The Problem
Live With Intention & Purpose
Complete my FREE Lifestyle Scorecard and receive a personalized assessment so you can start taking action immediately!
This Is Not For
You If You...
Are looking for generic advice you can find for free on YouTube.
Are looking for shortcuts that provide mediocre and temporary results.
This Is For You If You...
Are overwhelmed by conflicting health advice and seeking clarity.
Continually struggle with chronic health issues, weight challenges, or a loss of purpose.
Want to be reliant on external factors like weight-loss drugs and constantly changing health advice.
Aren’t ready to transform your health and see lasting change.
Don’t want to dedicate the time and effort into creating a lifestyle that allows you to thrive.
Want a basic, cookie-cutter program that isn’t tailored to your specific needs.
Are fed up with temporary results from other programs and ready for lasting change.
Want to improve your pets’ well-being alongside your own.
Are ready to take control of your health, address root causes, and thrive.
Feel like no one understands you or can relate to you.
Aren’t willing to challenge your beliefs, think outside the box, and try something different.
Are tired of being stuck in a loop of surface-level advice, reading, learning, and still not seeing lasting change.
Think this is going to be “easy”.
Are totally fine with the current state of you and your dog’s health and body composition and see no reason to improve it.
Want to challenge your beliefs and push yourself outside your comfort zone by trying something new and unique to you.
Overwhelm yourself with information and become paralyzed with no sense of direction.
Are ready for a no-fluff, no filler program that is specifically tailored to you, and takes you from surviving to thriving in the shortest amount of time possible.
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How long until I start seeing results?Some people see results almost immediately. Most will start seeing significant results within 30 days. After 30 days, that’s when the magic happens. By the end of the 90 day program, you'll be amazed at how amazing you look and feel, and it only gets better from there!
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How long is the program?The program is 90 days, but this isn’t a program you do for 90 days and stop. That’s just 90 short days to transform your health and build a healthy and sustainable lifestyle that you can follow for the rest of your life. You’re building your future! Personalized 1 on 1 guidance sessions occur once per week for the first 30 days of the program, and you'll have a direct line of communication & support for the full 90 days.
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How long will I have access to the program materials?Signing up for the 1 on 1 guidance program grants you access to the course material FOREVER. This includes all the modules, guides, logs, and any other included material. If you are part of the community only, you'll have access to the material for as long as you're a community member.
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How long will I have access to the APEX Tribe?Signing up for the 1 on 1 guidance program grants you lifetime access! If you'd just like to join the community & exclusive content, you can do so for just $50 per month, no commitment, and you can cancel any time!
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How long are my personalized guidance sessions?You'll have direct access to me for the first 30 days of your journey. During that time, we'll develop a customized plan that fits your specific lifestyle and needs. Personalized guidance sessions are 1 hour, scheduled weekly at a time that works best for both of us. You'll also have 24/7 access to me via direct message and email for the entire 90 days. Guidance sessions and chats are typically held on Zoom or Discord. If those don't work for you, we'll find an app that does! After the initial 30 days, additional guidance sessions can be purchased at a discounted rate for anyone already enrolled in the program.
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How often are our 1 on 1 live sessions?Our 1 on 1 live sessions are weekly and last 1 hour. There will be 4 over the course of 30 days. We'll pick a date & time that works for both of us! Live sessions are typically held on Zoom or Discord. If those don't work for you, we'll find an app that does! After the first 30 days, additional live sessions can be purchased at a discounted rate for anyone already enrolled in the program.
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How do I get in touch with you if I get stuck?You will have direct access to me for the entire 90 days via email, Zoom, and Discord.
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What if I don't have a dog, can I still join?Absolutely! One of the benefits of the program is that specifically designed to take your lifestyle and unique situation into account. You'll receive guidance that's tailored to your life, dog or no dog!